What is SEO?

 



What is SEO?

SEO is the abbreviation for Search Engine optimization which defines the process of generating traffic to your website by ranking your blogs higher on search engine result pages. SEO is mainly considered as a free source of traffic that is generated after spending hours in backlinking and creating authorities to rank a particular website on top of SERPs.

Is that SEO understanding getting tough? Let’s make SEO simpler by breaking down it into different types of SEO.


Type of SEO

  1. On-Page SEO - It is defined as a process of optimizing the content which is within your website frame i.e adding keywords, H1, H2 heading, internal linking, title tags, and many more.

  2. Off-Page SEO - It is defined as a process of optimizing and working on the content which is outside the frame of your website i.e creating backlinks and building authority.


Here, doing On-page SEO is comparatively much easier than Off-page SEO because optimizing your own website content is easier and measurable whereas creating backlinks and building authority is a time-consuming task. If you want to save time then you can outsource your work with a top SEO agency company.



5 Workable SEO practices to boost your ranking:

1. Make the right use of keywords

The secret recipe to make your content rank higher on SERPs is adding relevant keywords to your blog. These keywords help crawlers to identify the content and rank it accordingly on search pages.


2. Create unique titles and content

SEO ranking prefers unique content as this helps in building the authority of the blog. Any duplicate or plagiarized content will harm your SEO ranking. Also, make sure to optimize heading and alt text with relevant keywords.


3. Optimize titles and headings for SEO

Make sure that you add relevant keywords in your headings and main title as the search engine pays more attention to title tags.


4. Compress images for better SEO ranking

Whenever you add images or any graphic element on your blog make sure to compress it before uploading so that it takes less space and gives a high-speed loading experience to their readers.


5. Focus on creating more authoritative backlinks

Backlinks are off-page SEO practice which helps in building authority in the eyes of search engine. Getting backlinks from high authority websites like Wikipedia, Pinterest, medium, and many others will help you in ranking higher on SERPs.


Be ready to invest your time and resource in Off-page SEO to create valuable backlinks so that your website can rank out on search engine result pages.


After getting a brief about SEO let’s head on to SMM and understand its basics and how it can improve your business.

 

 




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